"Ukiyoe Immersive Art Exhibition FUKUOKA" (to be held at JR Kyushu Hall (JR Hakata City 9F) (Fukuoka City, Fukuoka Prefecture) from 28 Jun 2025 (Sat) to 17 Aug 2025 (Sun)) will hold an exhibition in collaboration with the perfume brand “HATENKO”. (Organised by: "Ukiyoe Immersive Art Exhibition FUKUOKA" Executive Committee).

The exhibition is based on more than 300 works by world-renowned Ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku and Utagawa Kunisada, and uses 3DCG animation and projection mapping to create graphical digital artworks that can be enjoyed by children and adults alike. It is an immersive experiential digital art museum where visitors can immerse themselves in the world of Ukiyo-e through a three-dimensional visual space of approximately 9 areas.

To date, the exhibition has been held in Nagoya, Milan, Italy, Kagoshima and Tokyo, and has been visited by more than 250,000 people.

The Ukiyoe Immersive Art Exhibition also won the Excellence Award in the project category of the CJPF Award 2025 organised by the Cool Japan Public-Society Alliance Platform (Secretariat: Secretariat of Intellectual Property Strategy Promotion Office, Cabinet Office).

Photography and video are allowed throughout the venue, allowing visitors to dive into the fantastic world of Ukiyo-e.

Enjoy this limited-time immersive exhibition, in which many Ukiyo-e masterpieces that have fascinated the world throughout the ages dynamically come to life. "Ukiyoe Immersive Art Exhibition FUKUOKA" will collaborate with the perfume brand "HATENKO".

"Ukiyoe Immersive Art Exhibition FUKUOKA" Collaboration Exhibition overview

"Rei"

In the Rei space, where visitors can immerse themselves in the world of delicately painted beauties, the scent of the unprecedented Kai is blended into the space. Kai is a fragrance that expresses the soft colour and elegance depicted in Utamaro Kitagawa's masterpiece “Woman with a Comb”.

"Miyabi"

In the “Miyabi” space, where Edo pop culture is vividly coloured, you can enjoy the fragrance of “Hanabi”. The “Hanabi” fragrance reflects the fantastic scenery depicted in Hiroshige Ando's “Meisho Edo hyakkei Ryogoku hanabi” (One hundred Famous Views of Ryogoku Fireworks) and the contemporary Asakusa scene, and you can enjoy an immersive experience with the vivid, fun and heart-fluttering visual expression in the “Miyabi” space and the impressive giant Mt Fuji installation.

The perfumes used in the exhibition are also available for purchase in the sales area at the venue.

Please come and enjoy the immersive experience that has evolved through the fusion of fragrance and visual beauty at the exhibition.

About the perfume brand ‘HATENKO'

The perfume brand ‘HATENKO’ brings together the skills of Japanese craftspeople with artisans who are not bound by stereotypes and continue to take on challenges. The company incorporates the outstanding skills and challenges of Japanese craftsmen to create fragrances that incorporate new values.

■ Type A total of five eau de parfums, including Fireworks and Kai

■ Volume 50 mL each

■ Price ¥13,200 each (tax included)

■ Shops Where to buy venues, select shops, "Ukiyoe Immersive Art Exhibition FUKUOKA" museum shops and bookshops nationwide.