"Ukiyoe Immersive Art Exhibition OSAKA" has announced the launch of a collaborative exhibition with the fragrance brand HATENKO.

"Ukiyoe Immersive Art Exhibition" is an immersive digital art museum that brings to life more than 300 works by world-renowned ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada. Using cutting-edge 3DCG animation and projection mapping, the exhibition presents visually rich digital artworks that can be enjoyed by visitors of all ages. Across approximately nine three-dimensional visual zones, guests can fully immerse themselves in the dynamic world of ukiyo-e.

The exhibition has previously been held in Nagoya, Milan (Italy), Kagoshima, and Tokyo, welcoming more than 350,000 visitors in total.

In addition, "Ukiyoe Immersive Art Exhibition" received the Excellence Award in the Project Category at the CJPF Award 2025, organized by the Cool Japan Public-Private Partnership Platform (Secretariat: Intellectual Property Strategy Promotion Office, Cabinet Office of Japan).

Photography and video recording are permitted throughout the venue, allowing visitors to step into and capture the fantastical world of ukiyo-e.

Please enjoy this limited-time immersive exhibition where timeless ukiyo-e masterpieces—continuing to captivate audiences around the world across generations—come vividly and dynamically to life.

Ukiyoe Immersive Art Exhibition OSAKA
[Collaboration Exhibition Overview]

[麗-Rei]

In the “Rei” space, where visitors can immerse themselves in the delicately depicted world of bijin-ga (portraits of beautiful women), the fragrance “Sakigake” by HATENKO is infused into the environment. “Sakigake” expresses through scent the soft allure and elegance portrayed in Kitagawa Utamaro’s masterpiece Woman Holding a Comb. The gently drifting fragrance blends with the diverse bijin-ga artworks and vivid floral imagery, deepening immersion into the works.

[雅-Miyabi]

In the “Miyabi” space, vividly colored by Edo-period pop culture, visitors can enjoy the fragrance “Hanabi.” Inspired by the fantastical scene depicted in Ando Hiroshige’s One Hundred Famous Views of Edo: Ryogoku Fireworks, this scent reflects both the historical atmosphere and the modern-day scenery of Asakusa. Together with the lively, joyful visual expressions of the “Miyabi” space and the breathtaking giant Mount Fuji installation, visitors can enjoy a deeply immersive experience.

Ukiyoe Immersive Art Exhibition OSAKA
The fragrances used in the exhibition are also available for purchase at the merchandise corner within the venue.

Please experience this evolved immersive journey where fragrance and visual beauty merge, available exclusively at the exhibition venue.

[About the Fragrance Brand HATENKO]

HATENKO is a fragrance brand that brings together Japanese craftsmanship by collaborating with artisans who continue to challenge conventions. Through multifaceted craftsmanship that connects different fields—such as the world’s first collaboration combining Kiso hinoki wood with Kaga Yuzen dyeing techniques—the brand creates new value while preserving and passing on traditional Japanese culture to future generations. By incorporating the exceptional skills and spirit of challenge embodied by Japanese artisans, HATENKO creates fragrances infused with fresh perspectives and values.

[Product Details]
Type: Five eau de parfum varieties, including “Hanabi” and “Sakigake”
Volume: 50 mL each
Price: JPY 17,600 (tax included)
Availability: Ukiyoe Immersive Art Exhibition OSAKA venue, as well as select shops, museum shops, and bookstores nationwide.